Algae, not Animals: The Plant-Based Revolution
On March 12, Algarithm’s Managing Director Ben Kelly joined expert panelists in Austin at the South by Southwest ® (SXSW) Conference to discuss algae and technology’s role in the plant-based food movement.
Conversations in the Algae, not Animals panel centered around plant-based ingredients, the technologies that incorporate these sensitive ingredients into final consumer-ready products, as well as the factors driving consumer interest towards plant-based diets.
Each panelist offered their unique perspective on the ongoing changes in the food and dietary supplement industries, reaching from primary production through to final consumer goods. Highlighting a focus area for Algarithm, Ben emphasized sensory as being the key component to the movement toward plant-based diets. He also highlighted sensory as a main factor when incorporating ingredients like Algarithm’s AlphaMega3 400mg/g DHA algal oil into plant-based supplements, foods and beverages.
Ben touched on the idea that consumers have become increasingly concerned about personal health and sustainability, with plant-based diets having links to both. While the primary driver for those pursuing a plant-based diet has traditionally been animal welfare – a concept an increasingly urbanized population was less exposed too – these two new drivers have become more mainstream and seem to have mobilized a broader and younger population.